According to the Washington Post:
If you believe the polls, it would appear there is one big factor standing in the way of Mitt Romney being elected president: Americans don’t like him as well as they do Barack Obama.
That was confirmed again in a new USA Today-Gallup survey in which respondents gave Romney higher marks on the economic issues, which voters say they care most about this year. But President Obama crushed Romney — 60 percent to 30 percent — on the question of which of the two was more likable.